Why You Should Work with the Media
Faculty & Staff Resources
Newspapers, radio, television and other forms of mass communication play a powerful role in educating the public and in shaping opinion.
For better or worse, the mass media is the primary source of public information about current scientific research. Therefore, responsible scientists need to become involved in communicating news about science and technology so that citizens have a better understanding of the issues and, when called upon, will make informed decisions about their application.
Says Ira Flatow, science editor for National Public Radio, "The public pays for our research; how intelligently they support it depends on how well they are informed."
Similarly, as a state-supported institution, it is especially important that faculty and staff at ESF help to keep our constituents informed about our accomplishments. This will help develop an understanding of our campus and, we hope, support for it.