Contents of the 1995 Conference on Communication and Our Environment Proceedings

Introduction

Historical Roots of Environmental Discourse

An Inventional Archeology of Rachel Carson's 'A Fable for Tomorrow'

Christine Oravec

Cultivating the Agrarian Myth in Hollywood Films

Jean Retzinger

Public Land, Public Discourse

The Creation of a National Monument: An Analysis of the Rhetorical Communication Leading to the Establishment of Walnut Canyon National Monument, 1915

Bruce J. Weaver

The Prestige Press and Environmental Communication: The New York Times' Coverage of the National Wetlands During the Bush Administration

Diane Nicodemus

Cases in Question

Environmental Perception and the Beartooth Alliance: Socioeconornic Struggles at the Grassroots

James G. Cantrill and Michelle D. Masluk

The National Park Concessionaire as Environmental Educator: A Case Study of Yosemite Park and Curry Company

Nickieann Fleener and Edward J. Ruddell

Raising Awareness and Stimulating Local-Level Groundwater Protection: The Groundwater Education in Michigan (GEM) Program

Ruth Kline-Robach

Recasting the News Net: A Case Study of Environmental and Technical News Reporting at Four Alabama Newspapers

Janice T. Pope

Environmental Literature and Rhetoric

Be Blown on by All the Winds: Henry David Thoreau and the Concept of Health

Michael P. Branch

Cold War, Silent Spring: The Trope of War in Modern Environmentalism

Cheryll Glotfelty

Rhetoric of Disengagement: Interpretive Talks in the National Parks

Zita Ingham

Communicating Risks to the Public

Superficial and Systematic Uses of Information about Environmental Risks

Robert J. Griffin and Sharon Dunwoody

Reporting Hantavirus: A Study of Intercultural Environmental Journalism

JoAnn M. Valenti

Improving Communication in a Climate of Uncertainty

Heather Tosteson

Communication and Social Conflict

Environmentalism's 'Evil Twin': The Ideological Challenge of the Wise Use Movement

Harold P. Schlechtweg

A Closer Look at Wise Use: Cognitive Dissonance, Logical Contradictions and Ideological Inconsistency

Kent Goshorn

Environmental Justice for All: The Persuasive Campaign of Benjamin Chavis

Stephen P. Depoe

Communication, Awareness, and Education

The Status of Natural Resource Management Related Environmental Education and Communication in Africa

Ben Tyson, Irma Allen, Ted Fields, Richard Grieser, and Martha Monroe

Talking Trash: Using Applied Social Research to Inform a Communications Program for Maximum Recycling in Rhode Island

Christina Zarcadoolas, Lori M. Hunter, and Erica Guttman

From Government-as-Solution to Sounding the Alarm: Rising Consciousness in China's Environmental Press

Jian Wang and Judy Polumbaum

Increasing Environmental Literacy by Design

Carolyn C. Harper and Nancy Haynie-Mooney

Effective Communication to Facilitate Stakeholder Participation in Ecologically Sustainable Development Decision Making

N. J. Smith-Sebasto and Will Focht

Changing Attitudes and Behavior

Atomized Environmentalism: The Influence of Individualism on the American Environmental Movement

Susan Weber Seybolt

Puffery in 'Green' Advertising Claims: Its Effect on Consumer Behavior in a Focus Group Setting

Tommy V. Smith and Patricia Mark

Making Less Garbage at the Supermarket: The Role of Attitudes, Values, and Persuasive Brochures

Anita M. Kugler

Public Interactions and Interchanges

Accounting For Your Actions: How Stakeholders Respond to the Strategic Communication of Environmental Activist Organizations

James Patrerson and Myria Watkins Allen

Facilitating Identification Across Divergent Perspectives Through Environmental Ethics Education

Tarla Rai Peterson, Susan J. Gilbert, and Gary E. Varner

Media Coverage of Environmental Issues

Environmental Concern and Media Coverage: 1988-1994

James Shanahan and Katherine McComas

Television News Coverage of the Environment: Polluted or Purified?

Michael Nitz and Sharon Jarvis

Mass Media and Global Warming: A Public Arenas Model of the Greenhouse Effect's Scientific Roots

Mark Neuzil

The Right to Remain Indian: A Content Analysis of Newspaper Coverage of the Isleta Pueblo Water Standards Case

Patricia A Curtin

Ecological Communication: Theory and Criticism

Ecological Communications: Committed Business Goes Beyond Green Marketing

Janet Dooley

The Full Ecology of Communication

Stephen Duplantier

Creating an Environmental Conscience: Form as a Rhetorical Strategy in Rachel Carson's Silent Spring

Perthenia Eilers

Resourcist Language: The Symbolic Enslavement of Nature

Mark S. Meisner

Issues and Research in Public Communication

The Great Lakes: Public Knowledge and Perceptions of Environmental Issues

Elaine Falk Katz

A Phantom Audience for Environmental Journalism?

Len Ackland