Environmental Communication Commission
NCA Conference
Miami Beach, November 19-23, 2003

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Thursday, November 20

PROMETHEUS SPEAKS: THE SYMBOLIC ROLE OF FIRE IN THE ENVIRONMENT

• "Burning Desires: Residential Perceptions of Controlled Burning." Barbara E. Willard, DePaul University
• "'Hot' Talk: The Strategic Use of 'Fire' in Persuasion." James W. Hikins, University of North Dakota
• "Fire, Myth, and Mankind: Coming to Terms with Nature." Michael E. Nitz, University of North Dakota

EMPIRICAL STUDIES OF ENVIRONMENTAL ATTITUDES AND BEHAVIOR

• "Media Coverage and the Effects on Sustainable Forest Management Practices." Thomas Adelaar, Michigan State University
• "Don't Forget to Turn Out the Lights: Diffusion of an Energy Conservation Initiative." KarenL. Deardorff, Scott L. Finlinson, Terry L. Conry, Ohio University
• "Television, Materialism and Environmental Attitudes." Jennifer E. Good, Cornell University
• "Predictors to Environmental Behavior in A Chinese-based Society: A Study of Adolescents in Hong Kong." Betty Kaman Lee, City University of Hong Kong

GLOBAL ENVIRONMENTAL COMMUNICATION

• "Advertising Global Warming: An Examination of Persuasive Ads, 1990-2002***." Christine Jeanne Brittle, University of Michigan
• "Let's Talk About Sex! Or at Least Global Population Growth***." Jessica L. Durfee, University of Utah
• "Not So Global? A Transcultural Analysis of Mediated Greenpeace Discourse***." Bettina M. Heinz, Hsin-I M. Cheng, Bowling Green State University
• "Reaching Out to Sell Out: Pharm Phantasies and Shell Games in Global Environmental Practice." Laura L. Perkins, Isaac L. Blankson, Southern Illinois University, Edwardsville

SIGHTS, SOUNDS, SELVES: EXPERIENCE AND ENVIRONMENTAL COMMUNICATION

• "Image Events and Rhetorical Criticism: PETA's Anti-Fur Campaign." Lesli K. Pace, Southern Illinois University, Carbondale
• "'Looking at Landscapes: The Rhetoric of Visual Positioning'." Alan Razee, California Polytechnic State University
• "Metal Birds and Quiet Skies: Rhetorical Strategies Concerning Aircraft Noise in the American West." Basem I. Amin, Arizona State University West
• "Zen Buddhism and Ecology." Loree M. Trexler, Christopher Newport University Respondent: Connie A. Bullis, University of Utah

STUDENT PAPERS IN ENVIRONMENTAL RHETORIC

• "Ferrell Parkway: Conflicting Metaphors in a Mixed Use Community." Jane Bloodworth Rowe, Regent University/Old Dominion University
• "Apocalyptic Environmentalism: Greenpeace and the Global Warming Jeremiad." Eric Edward English, University of Pittsburgh
• "'What Would Jesus Drive?': An Anti-SUV Environmental Jeremiad." David A. Tschida, University of Missouri, Columbia
• "Enemy Mine: Jim Hansen, the Southern Utah Wilderness Alliance and the Rhetoric of Environmental Identification." Phillip J. Chidester, University of Kansas

Friday, November 21

REACHING IN/REACHING OUT: HUMAN-ANIMAL COMMUNICATION AS HYPHENATED ETHNOGRAPHY

• Susan Hafen, University of Wisconsin, Eau Claire
• Nick L. Trujillo, California State University, Sacramento
• Emily J. Plec, Western Oregon University
• Connie A. Bullis, University of Utah
• Robert G. Westerfelhaus, College of Charleston
• Nancy E. Briggs, California State University, Long Beach

Ethnologists, zoologists, anthropologists, psychiatrists, and biologists have argued that many animals do indeed communicate. This panel explores knowledge gained from what Visweswaran (1994) calls "hyphenated" ethnographies conducted by ethnographers with hyphenated identities as human animals participating in lifeworlds with other animals.

FRIGHTENING FOOD, SEXY STARS, MASS MARKETING, AND CONSTIPATION: DISCUSSING POPULAR CULTURE AND ENVIRONMENTAL COMMUNICATION

• "Speculative Visions and Imaginary Meals: Food and the Environment in (Post-Apocalyptic) Science Fiction Films." Jean P. Retzinger, University of California, Berkeley
• "Anti-Toxic Activism Meets Hollywood Superstars: 'A Civil Action' and 'Erin Brokovich'." Phaedra C. Pezzullo, Indiana University
• "Environmental Melodrama." Steven Schwarze, University of Montana
• "Identity Politics of the Green Consumer: Eco-Marketing Techniques of Burt, Tom, and the Body Shop." Anne Marie Todd, San Jose State University
• "Corporate Culture Keeps Nature Regular: Super-Citizens, National Parks and the 'Metamucil and Old Faithful' Ad." Andrew Opel, Florida State University

REACHING OUT IN ENVIRONMENTAL PUBLIC PARTICIPATION: STRATEGIES FOR CITIZEN EMPOWERMENT

• "Can Citizens Negotiate Consensus with Rhetoric?" Caitlin Wills Toker, Gainesville College
• "Cleanup and Stewardship of a Nuclear Weapons Production Site: The Fernald Citizens Advisory Board's Consensus Process." Jennifer Duffield Hamilton, University of Cincinnati
• "Lessons from a Community-Based Conservation Planning Effort for the Endangered Houston Toad." Tarla Rai Peterson, University of Utah
• "Consensus Systems, Constraints, and Accomplishments: Insights from the Oregon Watershed Council Experience." Gregg B. Walker, Oregon State University

COMMUNICATING WATER ISSUES IN FLORIDA: VOICES FROM NGOS AND GOVERNMENT

Water issues figure prominently in environmental communication in Florida. This session reaches out to state environmental organizations and government officials who address a range of waterrelated issues in their work. Spokespersons from 1000 Friends of Florida (Dan Pennington), The Nature Conservancy (Jora Young and Doug Shaw) and the state Department of Environmental Protection (Eric Livingston and John Outland) will discuss communication surrounding water issues in Florida. After short presentations by the panelists, audience members are encouraged to engage the panelists and each other in discussion of these issues.

ENVIRONMENTAL COMMUNICATION COMMISSION BUSINESS MEETING

• Mark Meister, North Dakota State University, Chair
• Steven J. Schwarze, University of Montana, Vice-Chair
• Barbara E. Willard, DePaul University, Vice-Chair Elect
• Alan Razee, California Polytechnic State University, Secretary
• Tarla R. Peterson, University of Utah, Past Chair

Saturday, November 22

NUCLEAR LEGACIES: COMMUNICATION, CONTROVERSY, AND THE U.S. NUCLEAR WEAPONS COMPLEX

• "The Trope of Cold War 'Veterans' in Contemporary Nuclear Rhetoric." Stephen P. Depoe, University of Cincinnati
• "When Science, Technology, and a Community Collide: Risk Perception and Remediation Priorities." Maribeth S. Metzler, University of Cincinnati
• "Radiation and Rhetoric: Technical Expertise and Public Involvement at the Hanford Reservation." William J. Kinsella, Lewis & Clark College
• "The Ironic Trope of 'Stewardship' in Post-Cold War Department of Energy Discourse." Bryan C. Taylor, University of Colorado, Boulder
• "The Ironic Trope of 'Stewardship' in Post-Cold War Department of Energy Discourse." Judith E. Hendry, University of New Mexico

TOP PAPERS IN ENVIRONMENTAL COMMUNICATION

• "An Examination of Factors Influencing the Recycling Behavior of Generation Y." Olaf Werder, University of New Mexico
• "Constructing Consumables and Consent: A Critical Analysis of Factory Farming Discourse." Cathy B. Glenn, Southern Illinois University, Carbondale
• "Aggressive Mimicry: The Rhetoric of Wise Use and the Environmental Movement." Jennifer A. Peeples, Utah State University

CULTURAL APPROACHES TO ENVIRONMENTAL COMMUNICATION

• "Of 'Bleeding Hearts' and 'Blackfeet': A Comparative Analysis of the Cultural Communication of Nature." Lisa B. Rudnick, University of Massachusetts, Amherst
• "The Cultural Politics of Ecotourism and Sustainable Development: Images of Cultural Control in Australian and Dominican Ecotourism Guides." Teresa L. Heinz, Indiana University
• "Grand Canyon or Grand Cherokee? Wilderness and Technology in Environmental Tourism." Anne Marie Todd, San Jose State University
• "The Social Construction of Water in the Arizona Desert." Nancy S. Moore, Jeffrey S. Kassing, Arizona State University West

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