- ESF And Syracuse University
Elements of a good flyer
- The first element to making a great flyer is that it should have a short, catch phrase. For example; Environmental Racism? catches people's attention. This Catch phrase should also be enlarged, bolded, underlined, or any other technique to grab the passerby's attention.
- Once they are pulled in by the catch phrase, give them all the relevent info they need, by using as little words as possible. If people see the next line is too wordy, they'll continue on waling
- Next make sure you include the date time and place of the event. What works best is if you bullet these items so as to create an easy way to find out when and where to go
- It also helps to add a compelling picture. Pictures can say a lot in just a little space and they make the flier more visually pleasing.
- What is extremely important and often forgotten is contact info where people can go to find out more info. Don't get your hopes up about people contacting you, for they rarely do, but every now and then someone may e-mail asking for more information or more details.
- Also exremely important is to make sure that people can identify who put out the flier. Have your group's name on the bottom, and if the group is an acronym, spell it out so that new comers know who put this on.
- Finally Proof-read it to make sure all content is correct and that the flier is visually pleasing. Place it up, and walk 15 feet away. can you read the catch phrase? Does it look too wordy? check to make sure it is placed in a highly visible location, but that it stands out. Ask a Passerby if they noticed it, or simply observe people to see if it got there attention.
- Remember to flier early so as to give people enough time to plan your event in. A good rule is at least one week, but ideally two. And remeber reuse the backs of old flier and use recycled paper.