How to organize campaigns effectively
Don't mourn, Organize! this page was adopted from the SEAC organizing guide, pages 56-62
- Set your goals. Start by brainstorming what you want to achieve in the end "Be Realistic, demand the impossible" (may 1968)
- Identify who your constituancy is, your allies, and what resources you have to work with. If your planning on throwing an anti-clear cutting campaign in a major city, make sure there aren't issues of envirnmental racism going on
- Identify your targets so that your campgaign can be more focused.
- Brainstorm out different tactics to use so that you can be most effective flexable, and creative. These can be reform tactics such as writing letters or having call-ins, to moderate tactics such as a street rally, to more radical tactics such as civil disobedience
- make time-lines so that way you can be better coordinated and not do things last minute
- You need to do your research, fight pr with facts.
- Then use publicity to spread those facts to others
- Ask the question: How do we know when if we've won. If we campaign against a sewage treatment plant and they don't build one, but they don't improve the community either, have we won, or do we still have more work to do?
- Evaluate how the campaign has been going often (at least once a month). Whether or not your tactics will result in achieving the goals you have set out..