FOR 296/FOR 106- Introduction to Green Entrepreneurship
- For more information, please contact Chuck Spuches, Associate Provost for Outreach, (315) 470-6817; firstname.lastname@example.org.
This 3-credit course will introduce you to the challenges and goals of creating a start-up venture in environmental science or technology. You will develop the ability to recognize trends in the marketplace and where commercial opportunities can be created. Additional topic areas include the life cycle of a company, analysis of potential of sustainable ventures, critical success factors, and key start-up issues unique to science and technology firms.
As a "Green Entrepreneur" student you'll meet and present "live" in front of a panel of community leaders. The program also includes multimedia clips, videos, discussions, research, and creative team work.
Mr. Gary Lim, along with other distinguished guest speakers
Monday, July 25 - Friday, July 29
8:00 a.m. - 4:30 p.m. each day
2011 Course Description and Agenda:
FOR 106 – “Introduction to Green Entrepreneurship” (3 credits)
An introduction to the challenges and goals of creating a start-up venture in environmental science or technology. Recognize trends in the marketplace, and where commercial opportunities can be created. Analyze feasibility and potential to create a sustainable venture. Other topic areas include critical success factors and key start-up issues unique to science and technology firms.
Class meeting dates: Monday, July 25 to Friday, July 29, 2011
Class meeting times: 8:00am to 4:30pm each day (to 7:00pm on Wednesday)
Classroom location: 141 Baker Lab
Instructor: Professor Gary Lim, Kauffman Foundation e-Professor, Visiting Professor of Entrepreneurship, SUNY-ESF, and President of Aurarius LLC; along with guest speakers as appropriate
Phone contact: 315-885-1532
Dress code: Casual during class (proper attire for classroom, please). Presentations on the last day require “business casual” dress code (e.g. no jeans, shorts or other casual clothing)
- Be able to recognize trends in environmental science or technology fields and how they might apply to problems that need solving
- Understand how to combine those trends with creativity and foresight to discover potential market opportunities
- Gain introductory knowledge on analyzing the feasibility of capitalizing on opportunities related to the environment
- Perform due diligence to assess the commercial potential, and understand how to look at long-term market potential
- Understand the phases, dynamics, culture, and key issues of the founding and early growth of a technology firm
- Learn key elements of writing a concise plan for opportunity validation
- Understand what it takes to create and deliver an effective “elevator pitch” and live presentation, and actually do so to describe the opportunity
- Gain a basic understanding of the issues of debt and equity funding, including angel, seed, and venture capital rounds, as they relate to science/technology start-ups
The following two (2) books are required. Please be sure to obtain these before the first day of class.
- Smartups: Lessons from Rob Ryan’s Entrepreneur America Boot Camp for Start-Ups, by Rob Ryan; Cornell University Press, 2002 (paperback).
- Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage, by Daniel C. Esty and Andrew S. Winston, Wiley, 2009 (paperback).
Pre-Course Activities (Required) – Submit via Email
The following two essays should have been submitted via email prior to the start of the course:
- Write a short paragraph or two on why you decided to enroll in this course, and what you hope to learn from it.
- Select a recent article to read, from any newspaper, magazine, or Web source, related to an environmental issue or environmentally-related product or service. Briefly summarize the information and describe the subject matter’s impact on the environment, along with your views and opinions. Be sure to cite the source of the article, i.e. publication name and date, article title, and page number (if printed source) or Web URL address (if from the Web).
Course Grading Components
- Pre-course assignment (5%)
- Class participation, attendance, and readings (30%) – entrepreneurship is a team sport. Startups are dependent on the team members showing up, discussing the issues, asking questions, and coming up with ideas. I expect the same from course attendees. Doing the reading as assigned will help you be a better class participant. And when it’s time to discuss the readings, I and your classmates will want to hear your perspectives and thoughts.
- Elevator pitch (15%)
- Written plan for opportunity validation, up to 5 pages (15%)
- Live presentation on plan, 4 minutes maximum (15%)
- Final paper, key success and failure factors for corporate environmental initiatives, 4-5 pages (20%). Paper is submitted in hardcopy form; email submissions will not be accepted. Final paper must be postmarked by Monday, August 1, 2011. Mail via U.S. mail to:
Professor Gary Lim
P. O. Box 302
Manlius, NY 13104
Late submission of the final paper makes it subject to a deduction of one “grade tick” for every day past the due date, measured by the postmark. Be sure to use enough postage, and know when the last mail pick-up time is!
Course Agenda – FOR 106 Introduction to Green Entrepreneurship