ERE 296 - Introduction to Green Entrepreneurship

Course Description:

This 3-credit course will introduce you to the challenges and goals of creating a start-up venture in environmental science or technology.  You will develop the ability to recognize trends in the marketplace and where commercial opportunities can be created.  Additional topic areas include the life cycle of a company, analysis of potential of sustainable ventures, critical success factors, and key start-up issues unique to science and technology firms.

As a "Green Entreprenuer" student you'll meet and present "live" in front of a panel of community leaders. The program also includes multimedia clips, videos, discussions, research, and creative team work.

Instructor:

Professor Gary Lim, along with other distinguished guest speakers

Dates:

Monday, July 28 - Friday, August 1, 2008

Class Schedule:

8:00 am - 4:30 pm each day
Special Guest Speakers - Wednesday, 4:30 - 7:00 pm (dinner provided)

Location:

141 Baker Lab, ESF Campus

Course Fee:
Costs for this 3-credit course are as follows:

• Rising high school seniors (full-time 12th grade student 2008-09): Course tuition for New York State residents is $628.70, but students with a cumulative high school average of B (80%) or higher will receive a $453.70 ESF in the High School scholarship resulting in a reduced tuition charge of $175.

On a space available basis:

• Non-matriculated college students who are New York State residents: Cost for this 3-credit course is $628.70, however, due to special scholarships made available by ESF, your reduced tuition for the course is $314.35.
• ESF matriculated students (full-time matriculated ESF students Fall 2008, including incoming first-year and transfer students): Tuition for this course will be included in your academic year 2008-09 tuition.
  Course fee payable upon registration: $175
  NOTE: Matriculated ESF students enrolled part-time Fall 2008 will be billed $628.70 for tuition and fees.

Required Textbooks:
Smartups by Rob Ryan
Green to Gold by Daniel C. Esty and Andrew S. Winston

Tentative Course Agenda:

Note: There will be a pre-course assessment due prior to the start of ERE 296 and a post-course assignment due shortly after the course ends.

Date	Morning	Afternoon
Mon 7/28	Introductions Overview of Entrepreneurship Overview: 10 Phases of a Start-Up Phase 1: Idea Generation Phase 2: Validation and Due Diligence	Instructional Tour of ESF’s Renewable Energy Research and Demonstration Projects, Mr. Mike Kelleher, Director of Renewable Energy Systems, SUNY-ESF Potential Areas for Green Entrepreneurship
Tue 7/29	Phase 3: Strategy and Planning Biomass Research and Development, Dr. Tim Volk, Research Associate, SUNY-ESF Potential Areas for Green Entrepreneurship, continued	Phase 4: Company Formation Silicon Valley-style “networking” Team formation; project selection Lab: Early research on market demand, Mr. Karl Klein, Associate Professor, Onondaga Community College
Wed 7/30	Phase 3: Strategy and Planning, continued Elevator Pitches and Communications Phase 5: Seed Capital Energy Return on Investment (EROI), Dr. Rick Beal, Associate Director of Educational Outreach, SUNY-ESF	Phase 6: Proof of Concept Intellectual Property (IP) Issues Lab: Research and analysis on project Special Session: Ms. Holly Rosenthal and Mr. Dan Nicholson
Thu 7/31	Phase 7: Venture Capital Presentation skills	Phase 8: Product Launch Lab: Complete research; draft PowerPoint presentations
Fri 8/1	Phase 9: Follow-on Funding Phase 10: Exit Strategies Lab: Finish PowerPoint presentations and rehearse	Project presentations Feedback and discussion with panel of invited guests Course evaluation