e s f home link - e s f college of environmental science and forestry
e s f home link - e s f college of environmental science and forestry

ESF Launches New Logo

Hundreds in the ESF community participate in selection

new logo

This image is not to be reproduced. If you would like to request a copy of the SUNY-ESF logo to use for college-related activities, please contact the ESF Office of Communications at 315-470-6650.

ESF has unveiled a new College logo that has a contemporary feel while acknowledging the College's deep forestry roots.

The new "leaf and acorn" logo was developed by ESF's Office of Communications and was the frontrunner in a survey of ESF alumni, students, faculty, and staff. The logo was updated because "many members of the College community felt the previous ESF logo had an outdated look and did not communicate the College's desired image of institutional vitality, quality and prestige," said Robert C. French, vice president for enrollment management and marketing.

"The College administration has considered a logo change for some time, and our Communications Office agreed to accept this challenge knowing that it might be difficult to reach consensus on this somewhat emotional and subjective design project. In the end, I think we developed a process that provided us with a lot of helpful input and suggestions, and we're pleased with the final results," he said.

Almost 1,900 ESF students, faculty, staff and alumni participated in the first round of the logo project conducted during the fall 2007 semester. Respondents used a web-based survey site to provide ratings for seven proposed logo alternatives, and provided more than 50 additional pages of email comments. Communications staff used that input to narrow the selection to two of the original choices and to develop a new option for consideration in a second round of the rating process. More than 1,000 people responded to the second round survey, resulting in the selection of the new logo.

The new logo will soon be seen on College publications, stationery, business cards, signs and merchandise.