Adirondack Interpretive Center
2025 Rubber Loon Dive
Release the Loons! The only competition of its kind, our custom designed and made in America loons launch into Rich Lake to land in the winner’s circle. Prizes will be awarded to the three loons that land in the designated floating competition rings.
We’re thrilled to announce the return of the Rubber Loon Dive for Summer 2025!
In past years, our loon competitors raced down the river, showing off their speed. But last year, we shook things up and put their diving skills to the test. After an exhilarating competition last fall, we’re excited to bring the Loon Dive back this July!
Join us for the fun and launch your loon into the lake (or we can do it for you!) and see if they can land in one of the top three floating rings. It's going to be a splash!
Date
Saturday | July 19 | 11 a.m.
Prize Packages
1st Place - $100.00
2nd Place - Rubber Loon
3rd Place - Choice of ESF bandanna or T-shirt
Sponsoring a Loon in the Diving Competition
Sponsor a loon and you can be a winner! As you watch the divers launch through the air, have your fingers crossed that it's your sponsored loon. Sponsors of the top loon finishers win a prize.
More Information
Do I get to keep my sponsored loon?
No - We keep these loons so we can use them from year to year.
How do I know if my sponsored loon won?
Just like a 5K or a bike race, every (loon) athlete in the race has a number. After
sending payment, you will receive an email letting you know what loon athletes (numbers)
you are sponsoring. After the race, we will announce the top finishers by their number.
Do I need to attend the Rubber Loon Dive to sponsor and win the race?
No – You are not required to be in attendance on race day to sponsor a loon. If your
sponsored loon is one of the top finishers, we will email you directly to coordinate
receiving your prize.
How do these rubber loons benefit the AIC?
Hundred percent of the proceeds from sponsored loons in the Rubber Loon Dive are directly
used to help fund educational programming for the general public, and academic and
professional groups at the Adirondack Interpretive Center.
The AIC is a year-round outdoor education center, drawing on the local landscape for programs on the natural and human history of the Adirondacks. To learn more about our programs you are supporting, check out the "Programs" page on our website, or visit us on Facebook!
Birth of a Loon
Overview
In February of 2011 we were exploring creative ways to generate excitement and support for the AIC programming. Our goal was to create an event that would highlight the fantastic resource the AIC represents in the region and the high-quality and diverse informal science education offered here.
The idea of a rubber duck race was proposed, the Rich Lake outlet being a natural race course with the two bridges forming a perfect start and finish line. All we needed now was racers.
Rubber ducks were intuitive, but common; we needed something that proudly said “ESF” and “Adirondacks.”
In keeping with Rich Lake’s history as a log-staging lake throughout the first half of 20th century Adirondack logging, racing mini-logs with the ESF mark seemed like a good fit, but, well, just not quite “it.”
We continued to brainstorm.
As we circled back to the point of origin, rubber ducks, we had our Eureka moment - rubber loons! What could be more perfect? Loons are a powerful and beloved symbol of the Adirondacks, and also a subject of ongoing ESF study and research. Loons are a species provoking wonder and fascination, never failing to catch the imagination and interest of adults and children, researchers and recreationists, and viewers of all sorts - whether with a paddle, pencil, or a camera.
Challenge
We set off on the internet to find our loons. We were amazed that no matter how creative
our search, rubber loons did not seem to exist. Could that be possible? Could so popular
an animal, one whose image was emblazoned at one time or other on just about every
tchotchke and Adirondack knick-knack imaginable, not have been immortalized yet as
a common bathroom toy?
Research
As good students of science, we continued our research and developed new lines of inquiry, searching for Gavia rubbercus anywhere in the nooks and crannies of the internet. All to no avail. So we shifted gears, seeking a company who made custom rubber ducks - bingo! That search almost immediately introduced us to CelebriDucks, a company whose joyfully creative approach and serious commitment to rubber ducks was immediately evident.
Craig/CelebriDucks
That serious commitment to creating high-quality playful products carries over to owner Craig Wolfe’s commitment to bringing rubber duck production and jobs back to the USA (where they were invented) after a generation overseas. We are very excited to support Craig’s vision, working with CelebriDucks to create and produce our loon, the first and only completely made it the USA, from design to molding, production to painting. Our loons are the first custom job and only the second product run of once again Made in the USA rubber birds. You can learn more about the migration of production back to the USA here and follow Craig’s progress on CelebriDucks’ entraining and informative blog.
Chris
The opportunity to design the loon was awarded to sculptor Christopher Martin, an artist living in Ohio, coincidentally where the rubber duck was invented. All you have to know to get a sense of Chris is that his website and email are “I Play with Clay.” Pretty functional and pretty fun, just like the loon he designed for us. You can get an even better sense of him and his work at I play with Clay.
Loons
The finished product is not only the first rubber loon in the world, but one working to support ESF’s educational outreach in the Adirondacks, a role we look forward to them playing (literally and figuratively) for many years to come.